ESTCON 2018 - Intellectual Property & Branding Strategies in Industrial Revolution 4.0
INTELLECTUAL PROPERTY & BRANDING STRATEGIES IN INDUSTRIAL REVOLUTION 4.0
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We are pleased to announce our collaboration with Universiti Teknologi PETRONAS (UTP) in a forum discussion at the World Engineering, Science and Technology Congress (ESTCON) 2018, as follows:
● 14 August 2018 (Tuesday), 2.00 pm
● Main Stage, Exhibition Hall, Kuala Lumpur Convention Centre
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Abstract:
From protecting your brand on social media sites to advertising policy, learn from the professionals how they have successfully resolved, and continue to resolve, these challenges while maximizing the opportunities presented by these challenges.
Come join us in a forum discussion where the significant industrial panelists will discuss, among others, means to identify, secure and protect your rights, evolving challenges to trademark enforcement, tips for brand owners, trademark rights management strategies, and best practices in brand management strategies.
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For more information, please visit the conference website at http://estcon.utp.edu.my/
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